Friday, 30 December 2011

...rare though he is...

"[A] competent and serious designer (rare though he is) believes and can prove that 
civilized procedure has undeniable virtue both to the advertiser and to the public. Fear, sex, sentimentality, snobbism: such are the themes of ninety percent of advertising that daily 
haunt our eyes. Hitting below the belt, appealing to our fears, and undermining our ideals – a vortex of banalities, a rubbish dump of overstatement, corrosives that eat into the daily lives of our citizens."
Josef Müller-Brockmann