Sunday, 7 November 2010

Think Small

'Think Small' Volkswagen ad campaign, by the original ad men, Doyle Dane Bernbach. The Think Small ad first appeared in 1959, I guess it was a pretty tall order selling a car commissioned by Hitler, in America.


   Our little car isn't so much of a novelty
any more.
   A couple of dozen college kids dont't
try to squeeze inside it.
   The guy at the gas station doesn't ask
where the gas goes.
   Nobody even stares at our shape.
   In fact, some people who drive our little
flivver don't even think 32miles to the gal-
lon is going any great guns.
   Or using five pints of oil instead of five
   Or never needing anti-freeze.
   Or racking up 40,000 miles on a set of
   That's because once you get use to
some of our economies, you don't even
think about them any more.
   Except when you squeeze into a small
parking spot. Or renew your small insur-
ance. Or pay a small repair bill.
Or trade in your old VW for a
new one.
   Think it over.