Sunday, 7 November 2010

Dalton Maag

 'A well-chosen typeface supports identity across all types of media. It facilitates an ease of communication by being highly accessible. It further conveys emotions that reflect the brand's values. investing is good business practice. Your finance director may argue that while system fonts are freely available, no money needs to be spent. But this is a short-sighted argument. The cost of fonts is a small part of the creation and maintenance of a successful identity.'

An awesome piece of copy, by typeface designers Dalton Maag.